NewGenn® in the veterinary practice

"You care for them while we care for you." The Veterinary practice is a unique and challenging environment where patient care must be balanced with cost control, staff safety, client satisfaction, technical excellence and public relations. Infection control affects all those aspects and the ideal infection control system fits seamlessly into the practice.

Being much smaller than the human medical market has traditionally meant the veterinary market must be satisfied with whatever was created for the medics. That has now changed with the novel NewGenn? infection control products developed by a Veterinary Surgeon for the veterinary market. Ironically those novel products are being eagerly requested by the human medical market so the traditional model has been reversed.

Why is NewGenn? so different?

• Modern approach to people
  The primary objective in the development of traditional infection control products was to kill microbes, and only then was the effect on people determined. NewGenn? went the other way. First the products were made safe and nice for people, and only then were the microbes killed. NewGenn? products are very quickly accepted by users which enhances hygiene compliance so infection control becomes an automatic and almost subconscious process.
• Current Microbes
  Traditional products were developed in the human field where microbes like Parvo Virus and Calici Virus were not very important. Therefore those medical products are inappropriate and out of date from the Veterinary perspective. The NewGenn? products are appropriate and up to date.
• Systems Approach
  Major brand names have dominated the market for decades but that often led to products neutralizing each other. Common soap inactivates chlorhexidine so in many cases the antimicrobial surgical scrub used by Veterinary Surgeons could not work to full effect. All the NewGenn? products are based on the same chemical strategy so they all work together every time.
• Modern Packaging
  Outdated packaging has accompanied the outdated brands. NewGenn? hand products come in unique foam generating pump bottles that are convenient to use, time saving, environmentally correct and cost effective. Modern packaging is a feature of the NewGenn? philosophy.
• Sales opportunity
  Almost all the NewGenn? products used in the Veterinary Practice can be sold to clients thereby extending the practice infection control philosophy to the home environment of the pets. This sales opportunity will be enhanced by the clients seeing the products in use within the practice setting.