NHS staff who use NewGenn's hygiene products in hospitals wanted to purchase them for use in their homes to better protect their families. These knowledgable specialists knew they can not purchase products of such high quality and performance from supermarkets or chemists.

To service this demand on-line shopping is now available on www.newgenn.com

Dr Farmer, NewGenn's Technical Director, said "For many decades the infection control products used in hospitals have failed in hospitals, as shown by the well publicised high rate of infections. The good news is that recent studies in hospitals have shown that the newly developed NewGenn products can break the infection cycles. What pleased us was the number of nurses and other NHS staff who asked to purchase NewGenn products for use at home to protect their families. The big supermarkets and high street chemists don?t stock products of this quality which made it important to provide an alternative retail outlet via the website."

Dr Farmer added: "A major reason why healthcare workers fail to use hygiene products is that they do not like the traditional products. NewGenn worked with those reluctant users to develop kind and friendly products that people would willingly use on a frequent and ongoing basis. The fact that NHS staff actually want to take these products into their homes shows how well that objective has been achieved. Therefore the most difficult battle has been won."

To spread the good word on how to break the hospital infection cycles NewGenn is working closely with the Department of Health and the Health Protection Agency. However the sheer size of those organisations means that process will take time and many NHS staff would not be able to try the NewGenn products until numerous committees had met and decided to move forward. The website shop allows individuals who have heard about the successes in other hospitals to buy products for themselves and add their voice to the forward momentum. As Andrew Crowe, Managing Director said "Committees are important but it takes more than committees to break the infection cycles. You also need the care-workers themselves to be involved and they are the ones driving this process. They asked for independent access to the NewGenn products and they will now become a positive force for change."

NOTES FOR EDITORS: Dr Farmer can be contacted on harley.farmer@newgenn.com Half a million pounds of British Government money has gone into developing the NewGenn products which supports this Government's claims to be actively seeking answers to MRSA and other Healthcare Associated Infections. That outlay has been easily recouped with a huge potential return on investment yet to come.